Southern Oregon Wine Institute Architectural Photography

The Wine Bar, designed for events, at the Southern Oregon Wine Institute building at UCC.

The Wine Bar, designed for events, at the Southern Oregon Wine Institute building at UCC.

Recently I was pleased to see one of my favorite architectural photography projects highlighted by a local printer in their social media feed. They were printing a series of retractable banners showcasing the above image, obviously designed to be used as a backdrop for a booth or event for the Wine Institute at UCC. I always love to see my clients using my commercial imagery well - I feel like I have given them a successful tool to help further their business. I particularly like the images from this building. The designer did an amazing job creating interesting and functional spaces using a few unusual building materials. In the photo above you can just see the exposed laminated beams floating high above the space. The use of natural wood, glass, lighting and large dramatic windows creates a very specific feeling in what might have otherwise been a fairly bland room. I was pleased to learn that the laminated beams came from another local business, DR Johnson, who was also a client at the time. DR Johnson specializes in creating graceful shapes made from many layers of Oregon lumber laminated together in a fairly simple but exacting process. The end result is not only much stronger than a beam from a single tree, but so much more beautiful. You can see that in the photo below.

The elegant, curved beams create a sense of movement in the room.

The elegant, curved beams create a sense of movement in the room.

As you can see, the beams were custom designed into an S curve, sweeping from the entryway of the building, leading to the floor to ceiling windows that give onto the view of the Umpqua Valley and the North Umpqua River. It is a dramatic and spectacular effect, particularly at sunset.

The building is designed however, to not only be beautiful, but functional as well. In addition to serving as an event center, it also houses class rooms and state of the art wine storage areas. There is also a simulated wine cave on the lower level, which gives you the feel of being in a medieval castle. (Perfect for intimate wine pairing dinners.) The photos below show some of the more interesting features of this beautiful building. If you haven’t had the opportunity to attend an event there, I highly recommend it.